For this project we were given a pack of Latiao - a familiar childhood snack in China during the 90's - and told to create an advertisment for it. After studying advertisment trends in Asia, we decided to approach the brief with an over the top, dark comedic style. Adressing both the working class and upperclass, a businessman is brought to the ledge due to his misery, but luckily a security guard catches him in the act with a pack of Latiao. The scent of his favourite childhood snack casts him back to happier days and he is reminded of how good life can be.